The 2008 election is turning into one of the longest, largest and most expensive in American history, and Broadcast Interactive Media offers a dynamic solution for your election coverage. With “Explore Politics” you establish or expand your political reporting and take ownership of the political coverage in your market. Unique interactive features and exclusive content enable you establish yourself as a one-stop source for political news and information.

Driven by the fact that more and more Americans are moving to the Internet for their political news, campaigns are increasingly turning to online resources for their advertising dollars. Nowhere is that more evident than in the world of political news coverage.

Studies show that more than a third of voters under the age of 36 say online information is their main source of political news – now more than twice that of traditional newspapers. Accordingly, online political ad spending for the 2008 election cycle is projected to exceed $80 million.

Explore Politics enables you to capture that market by leveraging Broadcast Interactive Media’s unique ability to monetize political content with pre-roll flash video ads, display banners and contextual advertising.

Viewers are primarily looking for a fast, objective source for their political news. Explore Politics supplies this through daily national content covering the presidential race and key congressional races. Current issues in Washington, as well as ballot initiatives with national implications are covered primarily as they pertain to the 2008 election. Content is non-partisan and offers a balanced, informative resource for prospective voters looking to become more educated and involved in the process.

BIM works with your staff to develop a site that aggregates reporters, local citizens and even politicians to create a vibrant political community. We deliver stories on a daily and weekly basis covering national and regional political news, depending on the week’s supply of newsworthy material. Additionally, if you have an AP (or other news service) license, we target relevant stories directly. We also provide supplemental candidate biographical data and voter information specific to your state.

BIM strives to make the user experience as seamless and interactive as possible. Commenting, polls, and user generated content give users a sense of what others in the community are thinking. An interactive map and countdown clock give visitors a look at what’s happening around the country. You also get national news and resources, candidate information and issue breakdowns.

It all combines to make Explore Politics your comprehensive solution to election coverage. Whether you’re looking to supplement an existing political news section, or entering the area for the first time, Explore Politics is the opportunity to establish your station as a trusted resource in this important election and beyond.